This report allows you to analyze performance across multiple dimensions such as offers, advertisers, events, placements, geography, and device types, helping you make informed optimization decisions.
When to Use the Performance Report
Analyze which offers generate the most conversions
Analyze which placements perform best
Revenue and profitability insights
Accessing the Performance Report:
Navigate to Reports from the main menu.
Select Performance from the Reports section.
The report is fully customizable. This page will go over how to customize your report so you can apply filters to refine your dataset, select attributes to define how data is grouped, and choose stats to determine which metrics are displayed
Report Filters
Report Filters allow you to refine the data returned in the Performance Report so you can focus on specific segments of your traffic, offers, and partners.
Leaving a filter blank means all values for that field are included.
Filters impact both the data displayed and the aggregated metrics.
Changing filters requires regenerating the report.
Example Use Cases
View performance for a single advertiser across all offers
Analyze only successful conversions for a specific campaign
Break down performance for a specific partner
Quick Filters
Quick Filters are always visible at the top of the report and allow for fast, high-level filtering:
Date Range
Select a custom time range or use presets (e.g., Today, Last 7 Days, Month to Date).Offer Name
Search and filter by a specific offer.Partner Name (Applicable for Advertisers & Affiliate Network users)
Filter data by a specific partner.
Additional Filters
Additional filters are available in the Customize Report → Filters panel and provide more granular control over the dataset.
Offer Filters
Offer ID: Filter results by a specific offer ID.
Offer Type: Filter by the type of offer (Multi Event, Single Event).
Offer Status: Filter based on the current status of the offer (Active, Pending, Expired).
Offer Source: Filter by the source or provider of the offer.
Tracking & Conversion Filters
Tracking System: Filter by the tracking provider (e.g., Appsflyer, Singular, Impact Radius).
Conversion Status: Filter conversions by their status (Success, Pending, Rejected).
Advertiser & Partner Filters
Advertiser: Filter results by a specific advertiser.
Partner ID (Applicable for Affiliate Network users): Filter data by a specific partner.
Platform Filters
Platforms: Filter by the targeted platform of the offer or user device (iOS, Android, Web)
Result Filters
Exclude Zero Revenue Results
When enabled, rows with $0 revenue will be excluded from the report.Exclude Zero Payout Results
When enabled, rows with $0 payout will be excluded from the report.
Report Columns
The Performance Report is made up of Attributes and Stats. The available attributes and stats can be added columns to your performance report.
Attributes
Attributes describe what the data is grouped by.
You can select up to 8 attributes in a report.
Available attribute categories include:
Advertiser Information
Advertiser Name
Advertiser ID
Offer Details
Offer Name
Offer ID
Category
Event Name
Event ID
Placement
Placement ID
Partner Information
(Applicable for Advertisers & Affiliate Network users)
Partner Name
Partner ID
Geographic Data
Country
State
Device Information
Device Type
Device OS
Device Brand
Device Model
Stats
Stats represent the performance metrics calculated for the selected attributes.
You must select at least 1 stat and up to 5 stats.
Available stats include:
Views
Clicks
Conversions
Payout (Applicable for Advertisers & Affiliate Network users)
Revenue
Profit (Applicable for Affiliate Network users)
Conversion Rate
Click-Through Rate
Calculations for the performance metrics are explained here.
Time Interval Grouping
In column selection, you can also group report results by time interval to analyze trends over time. Only one time interval can be applied per report. When a time interval is added, the report will show performance metrics broken down by that time period.
Available intervals:
Hourly
Daily
Weekly
Monthly
Yearly
Example:
Day | Offer | Clicks | Conversions |
Jan 1 | Offer A | 120 | 15 |
Jan 2 | Offer A | 140 | 18 |
Performance Metrics Explained
Conversion Rate: measures the percentage of how many clicks result in conversions.
Formula:
Conversions / Clicks
Example:
25 conversions / 100 clicks = 25%
At the event level, conversion rate is calculated as:
Event Completions / Clicks
Click-Through Rate (CTR): measures the percentage of how many views result in clicks.
Formula:
Clicks / Views
Example:
100 clicks / 1000 views = 10%
Profit (Applicable to Advertisers & Affiliate Networks only): measures the difference between revenue earned and payouts to partners.
Formula:
Revenue - Payout
Sorting
Reports can be sorted by any column in the report.
Sorting behavior:
Numeric columns: ascending or descending
Text columns: A → Z or Z → A
Column Selection Limits
To maintain performance and readability:
Maximum 8 attributes
Minimum 1 stat
Maximum 5 stats
Helper text in the report builder indicates these limits while selecting columns.