When Enabled
Users outside of the selected gender targeting may still see the offer. However, the offer will appear lower on the offer wall compared to offers that more closely match the user’s targeting profile.
When Disabled
The offer will only be shown to users whose gender matches the offer’s configured targeting.
Example
If an offer is targeted to Female users:
Setting Disabled
Male users will not see the offer
Setting Enabled
Male users may still see the offer
The offer will be ranked lower on the offer wall for those users
Why Use This Setting?
This setting is useful when you want to:
Prioritize gender-targeted delivery
Still allow broader offer visibility when inventory is limited
Increase overall offer exposure without fully removing targeting preferences
Important Note
When enabled, this setting can impact offer ranking and ordering.
Even if an offer has a higher payout or EPC, it may still appear lower on the offer wall when shown to users outside of the selected gender targeting.