Macro | Description | Example Values | Value Source |
{gk_click_id} | Auto-generated ID based on the user's click data. Used for firing conversion | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_offer_advertiser_id} | Advertiser ID for the offer | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_offer_advertiser_name} | Advertiser name for the offer | Interactive Test inc. | GoKart |
{gk_offer_category_id} | Category ID for the offer | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_offer_category_name} | Category name for the offer | Mobile Game | GoKart |
{gk_offer_country_code2} | Country code (2-letter) for the offer | US | GoKart |
{gk_offer_country_code3} | Country code (3-letter) for the offer | USA | GoKart |
{gk_offer_country_id} | Country ID for the offer | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_offer_id} | Offer ID | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_offer_name} | Offer name | Beet me If you can | GoKart |
{gk_offer_reward_amount} | Reward amount of points for the offer | 1500 | GoKart |
{gk_view_id} | View (Impression) ID of the user | ced8f810-3abc-4570-9e8b-ff8f0bc242f0 | GoKart |
{gk_revenue} | Sum of revenue for the offer | 100 | GoKart |
{pub_age} | Age of the user. Used for filtering offers by age in Target Settings | Accepts any text value | Publisher |
{pub_device} | Device type provided by publisher. Used for filtering offers by device type in Target Settings | Accepts enum: IOS, Android, MacOS, Browser, All | Publisher |
{pub_gender} | Gender of the user. Used for filtering offers by gender in Target Settings | Accepts any text value | Publisher |
{pub_geo_country} | Country of the user. Value should be ALPHA-2 (US), ALPHA-3 (USA), or Numeric (840). Used for filtering offers by country in Target Settings | Accepts any text value | Publisher |
{pub_geo_state} | State of the user. Value should be state code (CA). Used for filtering offers by state in Target Settings | Accepts any text value | Publisher |
{pub_member_id} | ID of a publisher's member | Accepts any text value | Publisher |
{pub_postal_code} | Postal code of the user. Used for filtering offers by zipcodes in Target Settings | Accepts any text value | Publisher |
{pub_session_id} | Session ID | Accepts any text value | Publisher |
{pub_sub_1 – pub_sub_15} | Custom sub fields 1–15 | Accepts any text value | Publisher |
Example Tracking URL
https://tracking.com/redirect?
click_id={gk_click_id}
&offer_id={gk_offer_id}
&offer_name={gk_offer_name}
&view_id={gk_view_id}
&user_id={pub_member_id}