This guide is designed to provide you with detailed information about the various parameters you can use to customize and ensure accurate conversion tracking and attribution.
You can add additional parameters to track more details, such as offer ID, user demographics, or custom publisher data. Adding extra parameters allows advertisers and publishers to track and optimize their traffic more effectively.
Think of parameters as labeled containers inside a URL that store bits of data.
Each parameter has two parts:
parameter_name=parameter_value
When you click a tracking link, those parameters get filled in with values that help identify who clicked, where they came from, and who to credit later.
𧩠Example â The "Shipping Label" Analogy
Imagine every user click is a package being shipped to an advertiser.
Parameters are the shipping label fields on that package.
Field | Purpose | Example Value |
Name | Identifies the person | âJohn Smithâ |
Address | Where to deliver | â123 Main Stâ |
Tracking parameters do the same thing â they label important info for the tracking system.
How to Add Parameters to a Tracking Link
Each parameter is appended to the URL using ? for the first parameter and & for each additional parameter.
https://advertiser.com/tracking?click_id={gk_click_id}&offer_id={gk_offer_id}In this example:
click_idis the first parameter used to pass the{gk_click_id}.offer_idis the second parameter used to pass the{gk_offer_id}.When a user clicks an offer, these macros are dynamically replaced with real values (e.g., the actual GoKart click ID and offer ID).