What is EPC?
EPC stands for Earnings Per Click. It’s a way to measure how much money you earn for every click on an offer.
For example, if an offer generates $5 from 10 clicks, the EPC is $0.50 ($5 ÷ 10 clicks).
How Does GoKart Use EPC to Sort Offers?
When you create an offer in GoKart, you set a baseline EPC. This is like a starting point that tells the system how much you think the EPC might be since no revenue has been generated yet.
Sorting Offers:
Offers are ranked by their EPC. If your new offer has a baseline EPC of $10:It will show below other offers with a higher EPC (e.g., $15).
It will show above offers with a lower EPC (e.g., $5).
What Happens After Conversions Start?
If an offer gets clicks and revenue, GoKart automatically calculates the real EPC based on the actual data (clicks and revenue).
If an offer has no clicks or revenue, the system uses the baseline EPC and it decreases by 20% each day without revenue.
This decay continues daily until the baseline EPC reaches a minimum of $1.
Example: If your baseline EPC is $10 and the offer generates no revenue for 3 days:
Day 1: EPC decreases to $8.
Day 2: EPC decreases to $6.40.
Day 3: EPC decreases to $5.12.
What Does the "Lock EPC" Button Do?
If you lock the EPC, the system will always use the baseline EPC you set, even if there are real clicks and revenue.
For example, if you set the baseline EPC to $10 and lock it:
The EPC will stay at $10.
The system will not update it with the real EPC from clicks and revenue.
Sorting for this offer will always be based on the locked $10 EPC.
Why is This Useful?
Dynamic Sorting: By default, the system updates the EPC based on actual performance, so the most profitable offers rise to the top.
Control with Lock: Locking the EPC gives you control if you want to keep an offer in a specific position regardless of real EPC.
EPC helps organize offers in a way that maximizes visibility for the best-performing ones, but you can also set fixed priorities when needed.
If you want to boost an offer’s visibility again, we recommend:
Updating the offer’s launch date to today.
Updating the baseline EPC value
This will ensure the offer appears higher in the sorted list, even if real-time performance has dropped.