What is the Exchange
The GoKart Exchange is a cross-tenant collaboration system inside GoKart that connects advertisers and publishers through a shared, real-time offer experience.
Instead of managing disconnected offers, manual syncing, or repeated integrations, GoKart turns every partnership into a live, continuously synchronized connection between two parties.
When an offer is shared, both sides see and work on the same live version—ensuring alignment from launch to optimization to reporting.
The problem the Exchange solves
In traditional affiliate workflows, advertisers and publishers operate in separate systems:
Offers are managed externally and separately
Offer changes require time, communication and manual intervention
Conversion data must be independently configured and maintained
Reporting discrepancies are common and hard to reconcile
This leads to:
Lost time
Misaligned payouts or targeting
Fragmented performance data
Operational overhead for both sides
The GoKart Exchange removes this fragmentation entirely.
How it works
1. Discover and select partners
Advertisers can select from a list of available publishers they want to work with.
2. One shared offer
Advertisers share the campaign to the publisher's GoKart. This instantly creates a partnership between both parties.
Think of it as a single offer that both parties co-manage in real time.
Once shared:
The offer is immediately available in the publisher’s account
No manual setup required on the publisher side
If an advertiser wants to work with multiple publishers, they simply create additional shared offers.
3. Real-time synchronization
Any update made by either side is automatically reflected everywhere.
This includes:
payout adjustments
targeting or optimization changes
budget updates
offer status changes (pause/unpause)
general configuration edits
Both advertisers and publishers always see the same version of the offer.
4. Built-in transparency and change visibility
Every update is tracked and shared between both parties.
When something changes:
the other party is immediately notified via email
a clear change log of what changed is provided
This ensures both sides always understand:
what changed
when it changed
and who changed it
5. Unified conversion tracking
The Exchange also unifies performance reporting.
When a user completes a conversion:
the advertiser sets up postback tracking with their MMP/tracking system
when a conversion is posted from the advertiser, GoKart automatically syncs that conversion to the publisher's GoKart
This removes the need for publishers to configure their own postbacks for shared offers. Both sides see identical conversion data, ensuring:
consistent reporting
aligned performance metrics
fewer reconciliation issues
The result
The GoKart Exchange isn’t just a distribution tool—it’s a shared operating layer between advertisers and publishers.
What makes it powerful:
One source of truth:
Both sides always see the same data.
Real-time collaboration
Offer updates behave like a live system. There’s no waiting on the other side—advertisers can instantly update payouts, creatives, or settings, and publishers see those changes immediately. Likewise, publisher-side updates are visible to advertisers in real time, creating full transparency across both sides.No integration burden for publishers
Publishers don’t need to configure postbacks or manage setup complexity for shared offers.Fully aligned reporting
Conversions, performance, and offer state are consistent across both tenants automatically.Built for scale
Each partnership is cleanly isolated, so advertisers can work with many publishers without operational overhead.